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With the new year, we are introducing a new service, personal branding photography. The idea of personal branding began when Fast Company magazine ran a cover article called “The Brand Called You” by Tom Peters in 1997. So what is personal branding? Your personal brand is your reputation, which is defined by your character. Your personal brand is also your legacy; it’s the way others remember you through your actions, your expertise, and the emotional connections that you make. Your personal brand shows your authenticity from the inside out. (Chritton, Susan (2014-06-25). Personal Branding For Dummies. Jeff Bezos, founder and CEO of Amazon, once said, “Your brand is what people say about you when you are not in the room”.
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