We introduced personal branding photography in our last post. In this post, we continue to share the importance of photography in controlling your brand.
Investing in high-quality, authentic personal branding photography is required if you want your visuals to play a crucial role in delivering the personality of your brand. Your branding is about influencing the way consumers think about you and your business or product. As a result, personal branding photography can have a huge impact your business and your bottom line. Custom photography is an asset, therefore having a library of image files to pull from can save you time and money over the long-term.
Once you have your library of personal branding images, what do you do with them?
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Place them throughout your website. People do business with other people, not businesses. People want to know you are a real person.
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Use them for all social media posts. Posts with images have 120-180% more engagement than those without.
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Place them in newsletters and e-blasts.
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Use them in press releases about an event or new offering you have.
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Refresh your profile pictures every few months.
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Place them on your sales and landing pages.
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Submit an image along with your bio when you have a speaking engagement.
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Put one in your email signature.
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Use them to create a rack card, brochure, mailer or other marketing pieces.*
According to Entrepreneur magazine, “Achieving great personal branding is important. In fact, when it comes to being a truly innovative entrepreneur or industry professional, having a personalized online footprint is essential to your business strategy.”
Meet Gabby Veal. Gabby manages the Plato’s Closet store in Chesapeake, Virginia. Her plans include eventually owning her own Plato’s Closet franchise. She has a fun personality, yet is driven to make her store into a wonderful shopping experience for her customers. She especially loves mentoring her young employees. We had so much fun creating her brand images, both in our studio and at her store.
Take control of your brand in 2018. Contact us today to schedule a no-obligation consultation. 757-499-8708
*Huffington Post, Oct 2017
