Architectural photos are an investment in improving the client’s market position. The architectural photographer can do a lot to maximize the value of the photos for the client.
Any time of the day, 24/7, someone who could be the architect’s next client can check their website. Their projects are always accessible and visible. The better the images, the more a potential client will be triggered to further investigate the architect’s knowledge and skills. Communication between the clients and photographer is crucial for optimal collaboration to create the best images.
Uses of architectural images are:
Brochures: printed or downloadable pdf’s. They can be about the agency or individual projects.
Free publicity: Publications such as professional journals/websites and magazines help grab attention.
Commercial publicity: Advertising the agency/firm or specific projects. Good images increase the return on investment in commercial publicity.
Archiving: An AEC may spend years on one project. It is their baby. Like your own children, a photographic record of the projects is something anyone involved will want.
A recent study by the Redfin Group found that homes listed with professional photos sold for $3,400 to $11,200 more relative to their list prices. Across all price tiers, homes with professional photography were more likely to sell within six months than homes with point-and-shoot photos. In the $400,000 to $500,000 price range, 64 percent of homes with professional photos sold within six months, compared to 46 percent of homes with point-and-shoot photos. For those difficult-to-sell million-dollar homes, 35 percent of professionally photographed homes sold in six months, compared to 30 percent of homes with point-and-shoot photos.
Since professionally photographed homes are more likely to sell in general and to sell for more money, it’s not surprising that these homes also sell faster. Because online searching and browsing is such a critical part of the home-buying process, it follows that a better-photographed home will sell faster because more people are enticed to visit the home and people know what they are getting before they even set foot in the home. Across all price ranges, homes with professional photos sold faster. In the million-dollar range, professionally photographed homes sold four days faster, and those in the $400,000 range sold three weeks faster than their counterparts with amateur photos.
Hampton Roads Photography will provide the finest in architectural photography for your home or commercial properties. We take no shortcuts, using multiple lights and lenses designed to make all of your images the highest quality.
