Architectural photos are an investment in improving the client’s market position. Any time of the day, someone who could be the architect or interior designer’s next client can check their website. Their projects are always accessible and visible. The better the images, the more a potential client will be triggered to further investigate the architect or designer’s knowledge and skill.
“Architects live and die by the images that are taken of their work, as these images alone are what most people see. For every person who visits a private house, there are maybe 10,000 who will only view it as a photo. – Julius Shulman